Revolut users struggled to make sense of raw transaction data. We redesigned the analytics dashboard to surface meaningful insights across income, spending, budgeting, and travel, helping users make confident financial decisions.
[Industry]
Travel / Tourism
[Team]
Tree
[Platforms]
Mobile App
[Timeline]
Sep 2025
[Project Overview]
evolut has plenty of data but little insights
Revolut is a financial super-app and founded in 2015 in London, it does everything: Spending, saving, investing, multi-currency. But giving everything ≠ giving clarity.
[Discovery]
When clarity got lost in the numbers
Revolut users don’t lack data, they struggle to make sense of it. They see numbers everywhere, but no clear story of their finances. The real need is not just more data, but clarity:
seeing spending patterns, tracking goals, and managing currencies → without feeling overwhelmed.
Revolut users don’t lack data, they struggle to make sense of it. They see numbers everywhere, but no clear story of their finances. The real need is not just more data, but clarity:
seeing spending patterns, tracking goals, and managing currencies → without feeling overwhelmed.
Here are the key highlights of what users are saying about Revolut.
When comparing user feedback with Revolut’s own reports and official statements, clear gaps emerged:
📌 Confusing Analytics
Revolut: “We make money management simple and seamless. Revolut 10 = major redesign (2024 Report).”
Users: “Too complex, no clear insights.”
Promised financial guidance → delivered raw numbers
📌 Overcomplicated Dashboard
Revolut: “We make money management simple and seamless. Revolut 10 = major redesign (2024 Report).”
Users: “The app feels cluttered, full of ads and too many steps.”
Brand promise of simplicity → real experience of complexity
We excluded areas like trust, support, and fraud detection from this case study, since our research focus was specifically on dashboard clarity and financial insights, the experience most closely tied to Revolut’s core brand promise as a financial super-app.
Seeing the human side of finance
To move past surface feedback, we interviewed eight active users with different financial habits. Their stories revealed small frustrations that added up to a larger emotional burden.
When comparing user feedback with Revolut’s own reports and official statements, clear gaps emerged:
[Ideation]
People behind the numbers reveal to distinct user types
They are an active, data-driven user who tracks balances and expenses closely, relies on analytics before spending, and values good exchange rates, zero commission, and transparent plans.
Frustrations
Expense categories are too broad.
When the budget is exceeded, the app gives no clear guidance → leads to uncertainty and dropping the goal.
Default currency settings are confusing and lead to mistakes in payments
He checks spendings only when money runs out fast, but he checks his analytics once in a while when app sends him notifications of his spending insights once in a while. He mainly uses the daily balance for practical needs like splitting salary or paying rent.
Frustrations
Negative reports create stress, and missing accuracy/reminders reduce trust.
Information is sometimes inaccurate or missing reminders.
What Competitors Do Well, And Where Users Are Still Left Wanting
Revolut competes in a crowded landscape of digital-first finance apps. Direct competitors like Wise, Monzo, and N26 focus on banking and money movement, while Buddy represents the “indirect” space of personal finance management and budgeting.
Our analysis shows that apps excel in distinct areas:
Multi-currency clarity & transparent FX fees → builds user trust
Strong categorisation & savings features → simplify spending and goal tracking
Clean, minimal summaries → reduce cognitive load for users
Gamified budgeting & collaborative features → increase engagement and motivation
Lack of actionable insights in all apps
Most financial and banking apps fail to deliver actionable insights.
When insights are offered, they are often shallow and generic.
Users rarely get practical guidance they can apply to real financial decisions.
From exploring the landscape of possibilities, certain ideas clearly stood out as game-changers. Mapping these ideas against effort and impact revealed where we could create immediate value and where we could innovate for long-term engagement, turning a cluttered dashboard into a space where numbers finally make sense.
[Design]
Translating user needs into clear, functional design decisions. Each element of the new dashboard reflects the insights gathered from real user struggles.
[Key Learnings]
The Moment It Clicked
Many people open their Revolut app with good intentions, to check, to plan, to feel in control. But what we found is that numbers alone don’t give people peace of mind.
The most surprising discovery was how hidden analytics were. Users weren’t avoiding insights, they simply didn’t know where to look. That changed our perspective completely.
“Data is powerful only when it tells a story people can understand.”